Stylish Dresses for Women's by NIDA AZWER

PAKISTANI Fashion Designer NIDA AZWER atelier has come to be recognised for the designers’ love of more classic and vintage design elements infused with traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, ‘zardozi’ and ‘miniature embroidery’ worked into contemporary fashion. Indeed all clothing and apparel created under the Nida Azwer label is meticulously handworked in Pakistan using only pure fabrics including Irish linen, chiffons, hand-woven silks and brocade. The atelier is best known for infusing designs with attention to detail, innovative cuts, silhouettes and tailoring. 

In terms of showcases and exhibitions, in August 2010, Nida Azwer exhibited “The Silent Weave” collection, which brought to her design palette, one of the oldest weaves known to the artistic textile world, Jamdani that originates from the Bengali tradition. Since then Nida has showcased at three PFDC Sunsilk Fashion Weeks and at Fashion Pakistan Week to critical acclaim. Nida Azwer also presented her bridal wear collection entitled the ‘Awadh Court Collection’ at the PFDC L’Oréal Paris Bridal Week in December 2011, which marked the first instance where the designer brought her menswear collection to the ramp. Nida also showcased her “Chibhali Collection” at the PFDC L’Oreal Paris Bridal Week in October 2012. In 2011, Nida Azwer also showcased her collection entitled “The Running Stitch” at a charity fashion show to much appreciation. The unique collection incorporated the exquisite weave of ‘Kantha’, which stems from West Bengal, in florals and geometric motifs.  In July of the same year, Nida diversified her label by launching “Kids by Nida Azwer”, an exclusive line of formal prêt a porter for boys and girls from the ages of three months to twelve years, in addition to exhibiting a summer collection. 

2012 was a busy year for the label which presented a semi-formal collection titled “Parinda” at Showcase 2012 and launched a new prêt line “The White Label” in April of the same year. In May 2012, Nida Azwer also held her first solo exhibition in Lahore to much acclaim. In 2013, the Nida Azwer design label made a series of firsts with the introduction of their debut lawn collection in March and the launch of the brand’s first standalone stores in Lahore and Karachi in May 2013. A regular participant at all major fashion events, Nida Azwer showcased at the 6th PFDC Sunsilk Fashion Week in April 2013 with “The William Morgan & Morris Collection”. Nida Azwer also introduced a new bridal collection in  October 2013 entitled “The Hyderabad Collection” in Lahore at Patnene Bridal Couture Week. 

The Nida Azwer atelier currently has two standalone flagships boutiques in Lahore on M M Alam Road Lahore and in Karachi at the Ocean’s Tower Mall as well as a couture studio in Karachi’s Defence. Internationally, the brand is available in Dehli at the PFDC, Dubai at Soiree, Ensemble Dubai and in London at Zainab Alam’s boutique.