Having worked in the fashion industry with a pret a porter label and a couture house first, Hammad launched his independent and eponymous label to be true to his individual style philosophy: to bring forth the application of tactile textures through the usage of unconventional materials for establishment and enhancing key design elements.
Hammad-Ur-Rehman debuted at the PFDC SUNSILK FASHION WEEK in OCTOBER 2011 with his collection entitled ZARRKHANAM.
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