Having started as a simple trading house in 1947, the Lala Textile brand has today grown to encompass four diverse retail brands providing accessible summer; midsummer and winter fabric ranges to ladies across Pakistan; these include Lala classic, La Moderno, La Femme and Sana & Samia.
Indeed it was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over 39 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year. Lala Classic, the first consumer label by the textile house became a market force almost immediately for its focus on unique personal style, affordability and a quality understanding of colours.
Following the success of their first consumer brand, Lala further branched out with a niche label Sana & Samia, which continues to offer summer, mid-summer and winter fabric ranges within an accessible price range. The Sana & Samia brand has also expanded to include Celebre and Magnifique - collections of exclusive midsummer embroidered chiffon. These ranges focus on classic designs with an emphasis on embroideries that enhance the original Sana & Samia design ethos.
The House of Lala also encompasses La Moderno and La Femme – their high end custom designer lines steeped in the embroidered aesthetic. Indeed the ethos of La Moderno and La Femme are designs that combine existing tradition within a contemporary context. La Moderno itself offers a variety of designs from the more minimalist aesthetic to engaging floral, ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles. La Femme specifically draws design and colour inspiration from nature and its surroundings while incorporating the rich traditions of the East.
Currently Lala is available nationwide in all leading cities of Pakistan and their lines, collections and brands are known for its versatility of design and price range, ensuring the brand is always accessible to a large diversity of women.
The successful launch of Brocade by Lala and Dahlia collections, the renowned textile brand showcased itsEthnic Chic 2013 collection in the voile segment of the 6th consecutive prêt a porter Fashion Week, PFDC Sunsilk Fashion Week 2013.
Indeed, Ethnic Chic collection has fused the traditional look of lawn with multiple variations for summer 2013. An amalgamation of ethnic prints and floral designs have created an interesting mix of lawn, featuring a diversity of colour palettes such as bold and classic black and white lines, serene and beautiful hues of blues, bright and bold hot pinks and summer fresh oranges complete with floral pants, cropped shirts, long flowing dresses andtraditional kurtas.
Lala’s latest collection Madham Vol.1 has been designed to bring forth traditional elements through traditional designs of patches and laces. Incorporating traditional Kashmiri & Islamic embroideries through bold crashing hues, the collection features vivacious floral colour-ways in 6 different designs. Madham Vol.1 will be available at all leading stockists across Pakistan.
Lala’s latest eid collection 2013 has been designed to highlight traditional elements through traditional patches and printed panels. Incorporating traditional Mughal art and floral themes such as Zalakodzi through bold crashing hues, the collection features vivacious embroidered colourways in 7 different designs. The exclusive embroidered Eid collection, Sana & Samia – Celebre by Lala is an exclusive embroidered Collection that represents traditional work that provides a diversity of choice through 7 designs, as well as providing our audiences with different options to match their individual Eid style statement. India, Turkey, Syria and other Gulf Countries are the fastest growing markets of lala textiles. At the end, we conclude that "NECESSITY IS THE MOTHER OF INVENTION" & "HARDWORKING IS A KEY TO SUCCESS"
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