Pakistani Fashion industry has number of creative people who are changing & polishing the rapidly growing fashion scenario. One of them is the Fashion designer Obaid Sheikh; who altered the proverb, ’Never mix your work with pleasure’.
According to Obaid Sheikh, he can’t follow the statement as his work is his pleasure. This might be the reason that Obaid Sheikh takes Fashion as his passion and luckily he realized it at his very young age. Obaid Sheikh started working as a free lancer for his family and friends, when he was just 19 years old. With the passage of time, the designs of Obaid Sheikh, particularly his unique embroidery styles, appeared on the fashion scene and became distinguished. The creations of Fashion designer Obaid Sheikh indicate feminine beauty and sophistication, which is a must-have for all women of substance. Obaid Sheikh has also tried his hand at men’s clothing, during his position as Chief in Design at Junaid Jamshed’s boutique.
Obaid Sheikh is still fancy to expand his horizon and work on clothes for both men and women. No doubt, trying to break into women’s fashion is not easy, as there is so much competition; some really amazing designs out on the market, but Obaid Sheikh take it as challenge and love to face it.
Fashion designer Obaid Sheikh considers that creating clothes for a woman is a very different experience as with men. It’s very challenging precisely because each woman has her individual style, and her own attributes that she wishes to bring to her final outfit. This can make her a very difficult client, but at the same time, this brings an extremely exciting experience to Fashion designer Obaid Sheikh.
Fashion designer Obaid Sheikh has achieved a lot in such short span of time, through his hard work & dedication towards work; he takes it as God’s gift. The designs of Obaid Sheikh are not following current trends, but rather, setting them. The conceptions of Fashion designer Obaid Sheikh are dictating fashion, and therefore he is definitely a talent to watch out for in the coming future.
Obaid Sheikh’s new collection Elise is all about celebrating summers and the energy that comes with spring. His collection reflects freshness and liveliness which explains the use of fabrics like cotton lace, chiffon, crinkle crepe, muslin, laser cut cotton etc. in a variety of pastel colours like Lavender blue, dirty pink, peach, daffodil yellow, kashmiri pink, mint green, Baby blues, salmon pink and the likes are used. The collection includes five male and 13 female designs and will go by the name ‘Elise by Obaid Sheikh’.
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