Pakistan’s fashion industry is said to be the most prospering one and is rapidly rising day by day. This is because due to the increasing influx of media which is not only creating general awareness among masses but also is giving rise to desires of grooming themselves and brining the best out of them. People try to adopt the latest trends of fashion in order to look appealing and attractive. This is why people in Pakistan are running after new and more unique designer pieces which make them look extraordinarily attractive and groomed. This also gives a tough competition to the designers as well who have to be extremely talented and creative to meet the demands of the fully aware public.

               A latest brand which just hit the market is called Arung which literally means ocean of colors. Arung is a designer label and the designers behind it include the famous fashion model Khadija who knows the trends of the fashion industry and the glitters and glamour of the ramp and cameras very well. People and fashion critics argue that since Khadija has been a renowned fashion model and a general show business industry highlight she can quintessentially survive and thrive in this industry as she is aware of the exact points to hit at and make highlights with. Along with her there are other professionals and experts from the textile industry. This perfection at work even before practically stepping into it indeed reflects in the success of the brand which was launched on 9th July at the fashion hub of Lahore at PFDC where outfits of many designers can be brought and seen. On the launch renowned models wore this label and showcased the talents of the crew. No doubt, the designs of Arung were fabulous on their exclusive brand launch ceremony.

                  The designer’s claim that the outfits produced under this label are produced using the 100% pure US Prima cotton. This cotton is said to be the best and the most comfortable and the most durable cotton in all the other kinds. The best thing is that although this stuff has not been used before and is expensive yet the price range of the outfits range from PKR.4000 to PKR.6000 which is fairly reasonable and is in the reach of the masses.

                  Talking about the designs for this Eid collection 2013 you will see subtle designs that include satin panels and other plain and lively elements on the prints. ARUNG lawn is quite different from the conventional designer and random lawn to which you are accustomed. This brand is available in the both stitched and unstitched suits. The unstitched suits come with chiffon dupattas which are beautifully patterned and colored. The four piece suits with chiffon sleeves and chiffon dupattas are the main highlight and are attracting the people to a great extent.

                     For the Eid 2013 people will see a lot of vibrant designs and colors which are done in a unique way. A lot of fashion critics argue that the designs in this collection are influenced from the Turkish architecture and cultural elements which is accredited to the increasing appreciation of the Turkish media and especially dramas on the Pakistani television channels. In the ready to wear couture and prêt wear you will see the jumpsuits and palazzos which are highly in fashion. You might have seen other prêt wear designers doing these outfits however the class and grace which you will see in the outfits of Arung is unmatched. In this ocean of colors you are most likely to come across the great blend of colors which are amalgamated in a beautiful way in all its designs.

                   In case you are looking for a trendy and durable Eid outfit in reasonable budget then Arung can help you a lot.

                   Arunbg lawn is available at (outlets in Lahore):

1- Saleem Fabrics (Liberty)
2- Raja Sahib (Hussain Chowk
3- Ghani Fabrics (DHA H Block)
4- Victoria Fabrics

                  The catalogue for this lawn is launched and you even order it by sitting at home through their official website. Outfits (both stitched and unstitched) can be ordered from their official website. Details of outfits and article number are mentioned in there along with the procedure of ordering.






















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