Since its inception in 1997 by Mian Mohammad Latif, the chairman of Chenab Group, ChenOne has grown to be one of the finest fashion outlets in Pakistan.
Today Chen One has stores all over Pakistan and even abroad, it is known and admired. It’s not only a fashion outlet but a complete home solution. From bijou home decoration items to exquisite bed sheets to ultra graceful and stylish furniture, it has a whole wide range of interior items. Apart from finest quality trendy ready-to-wear for men, women and children, Chen One also designs shoes, wallets and handbags.
The idea of establishing a complete home solution brand came to Mian Mohammad Latif's mind, when he was flying back to Pakistan from a business trip. He was reading a newspaper on board, when his eye caught news saying that there is possibility of imposing quota on textile exports of Pakistan. An idea came in Mian Latif's mind that why not he should also start retailing of textile products inside Pakistan as well to be on a safe side and when he returned to Pakistan he discussed his idea with the board of directors and management team of Chenab Group and the idea turned out to be ChenOne.
An Idea can definitely change your life and this idea has given Pakistan the finest quality of whole range of home and fashion solutions in the form of ChenOne. It marked success prompted further expansion of the chain to the country’s metropolitan cities and other diverse areas such as Rahim Yar Khan, Abbottabad, Bahawalpur and Sahiwal, with future plans of retailing in Hyderabad and Quetta as well. Now a household name, in addition to its mainstream stores, the retail chain has display outlets located in different 5 star hotels in Faisalabad, Islamabad and Bhurban. The retail brand currently has a total of 20 retail and display outlets in Pakistan and anticipates strong growth driving the total number of ChenOne stores from 17 to 25 by 2015. The brand also enjoys international presence through 4 stores in the UAE and 2 stores in the Kingdom of Saudi Arabia.
Fashion model, Neha Ahmed is the latest model to pose for Chen One's latest collection.
A vertically integrated textile enterprise, the Chenab group has functional expertise in the complete textile value chain ranging from spinning, weaving, processing to stitching and retailing; a lifestyle retail chain ChenOne outlet. In 2012, and in a bid to further diversify their brand portfolio, the group also launched a gourmet cuisine restaurant under the name of La Atrium. A socially responsible brand, the group also initiated the ChenOne Foundation in 2010 as part of its growing commitment to aiding Pakistan’s underprivileged.
Pareesa, is ChenOne’s premier lawn brand and has come to embody style, elegance and accessible fashion for the modern Pakistani woman.
ChenOne announced the participation of their leading lawn brand Pareesa at the sixth PFDC Sunsilk Fashion Week scheduled to take place in Lahore from 26th April to 29th April 2013. The leading retail store chain showcased their spring/summer collection titled “Pareesa Lawn Collection 2013” during the Voile show segment of the fashion platform. With the collection designed by acclaimed fashion designer Sahar Atif, the collection features 50 distinct designs, of which 30 have already been launched and are available at all ChenOne outlets.
Today Chen One has stores all over Pakistan and even abroad, it is known and admired. It’s not only a fashion outlet but a complete home solution. From bijou home decoration items to exquisite bed sheets to ultra graceful and stylish furniture, it has a whole wide range of interior items. Apart from finest quality trendy ready-to-wear for men, women and children, Chen One also designs shoes, wallets and handbags.
The idea of establishing a complete home solution brand came to Mian Mohammad Latif's mind, when he was flying back to Pakistan from a business trip. He was reading a newspaper on board, when his eye caught news saying that there is possibility of imposing quota on textile exports of Pakistan. An idea came in Mian Latif's mind that why not he should also start retailing of textile products inside Pakistan as well to be on a safe side and when he returned to Pakistan he discussed his idea with the board of directors and management team of Chenab Group and the idea turned out to be ChenOne.
An Idea can definitely change your life and this idea has given Pakistan the finest quality of whole range of home and fashion solutions in the form of ChenOne. It marked success prompted further expansion of the chain to the country’s metropolitan cities and other diverse areas such as Rahim Yar Khan, Abbottabad, Bahawalpur and Sahiwal, with future plans of retailing in Hyderabad and Quetta as well. Now a household name, in addition to its mainstream stores, the retail chain has display outlets located in different 5 star hotels in Faisalabad, Islamabad and Bhurban. The retail brand currently has a total of 20 retail and display outlets in Pakistan and anticipates strong growth driving the total number of ChenOne stores from 17 to 25 by 2015. The brand also enjoys international presence through 4 stores in the UAE and 2 stores in the Kingdom of Saudi Arabia.
Fashion model, Neha Ahmed is the latest model to pose for Chen One's latest collection.
A vertically integrated textile enterprise, the Chenab group has functional expertise in the complete textile value chain ranging from spinning, weaving, processing to stitching and retailing; a lifestyle retail chain ChenOne outlet. In 2012, and in a bid to further diversify their brand portfolio, the group also launched a gourmet cuisine restaurant under the name of La Atrium. A socially responsible brand, the group also initiated the ChenOne Foundation in 2010 as part of its growing commitment to aiding Pakistan’s underprivileged.
Pareesa, is ChenOne’s premier lawn brand and has come to embody style, elegance and accessible fashion for the modern Pakistani woman.
ChenOne announced the participation of their leading lawn brand Pareesa at the sixth PFDC Sunsilk Fashion Week scheduled to take place in Lahore from 26th April to 29th April 2013. The leading retail store chain showcased their spring/summer collection titled “Pareesa Lawn Collection 2013” during the Voile show segment of the fashion platform. With the collection designed by acclaimed fashion designer Sahar Atif, the collection features 50 distinct designs, of which 30 have already been launched and are available at all ChenOne outlets.
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