A ripple right through the delicate surface of fashionable prêt wear and haute couture worldwide, Asim Jofa’s most exclusive prêt line is a priceless window to age long legacies. Adorned with the intricate and nest embroidery of pure and white gold and embedded with precious stones along meticulous motifs, Asim Jofa signature prêt wear is nurtured by generations and cherished for lifetime. Conceptualized and designed by Asim Jofa –a premium Jewelry expert, the line is a re-ection of taste long associated with the name Jofa, an alias for ‘Jewelry of Asim’.
A sizzling new blend of eastern design tradition and classy new color trends, printed on plush fabrics using remarkable fade-resistant printing techniques on a state of the art textile fabrication plant – this, precisely, is what the new ASIM JOFA Premium Lawn can be dened as. The newest line of ASIM JOFA Premium Lawn harmonizes
Asim Jofa’s signature jewelry collection with the prêt wear requirements of a contemporary woman. The term Jofa is an alias for ‘Jewelry of Asim’ and was coined to re-ect his detailed and meticulous jewelry designs, the same that inspires Jofa Premium Lawn signature motifs and patterns.
Albeit being the first Pakistani lawn to achieve AATCC (American Association of Textile Chemists and Colorists) Certication by the SGS laboratories Switzerland, ASIM JOFA prides in the continual appreciation of its fashion-conscious clientele for its products. The First Spring collection of ASIM JOFA Premium Lawn was launched in March 2010, and has since been assuming prized positions in wardrobes of Pakistan’s most fashion-conscious women.
Designed with the modern woman in mind, upholds the strong traditions of ASIM JOFA’s clientele of eastern and contemporary jewelry. ASIM JOFA Premium offers a unique hot bed for innovation from both worlds in high quality, fade-resistant fabric and design. Exotic colors, coveted fabrics and meticulous designs –isn’t that the sense of perfection?
ASIM JOFA Premium Lawn Collection brings perfection to you.
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